Even if you work for more than the standard 40 hours per week or employ a staff of social media experts, no person can be one hundred percent engaged with his prospective and current customers all of the time. This doesn’t mean your social media has to fall off the chart or experience big gaps because someone went on vacation or got too busy. Using an auto-Tweet program lets you be, literally, in more than one place at one time. This service shouldn’t be relied upon heavily, or something that you simply use to farm out small messages.
Heavy and infrequent Tweeters know that you can cram a lot into 140 characters, including photographs, hyperlinks, and strong advertising pushes. It may not sound like a lot of time is required to type 140 characters, but it’s the attention to follow up, getting out new information and remaining at the top of that “New Tweet” list that makes business people realize quite a bit more investment is required to be a top Tweeter. You can’t always be in front of a computer, smartphone or tablet, but with auto Tweeting, you don’t have to.
Set Up the System
The free Twitter program itself doesn’t have an auto-Tweet function, which means you need to go outside of Twitter to do so. Many organizations have discovered this gap, and therefore, you’ll have plenty to choose from in picking a program to auto-Tweet for you. When choosing a system, you’ll need to consider several things, including whether you choose a free or paid program, how invasive the program is into your Twitter account and other logins, and reliability. You may want to test several programs with a sample auto-Tweet before relying on it for something important.
Choose Your Time
After you’ve installed an auto-Tweet program and have crafted that perfect 140-character message, don’t just hit the “Schedule” button. Auto-Tweeting isn’t just about planning a day’s worth of posts in five minutes. You’ll want to make sure your Tweet makes its planned impact. For example, if you’re running a local coffee shop and want to announce a new brew, scheduling your auto-Tweet for the middle of the night might mean missing your target audience – morning commuters. If your auto-Tweet is one that may garner a lot of response and engagement, you don’t want it to just sit there and bomb out. You want that Tweet to go out when your employees are going to be able to keep an eye on it and any developments.
Because auto Tweeting has that feel of a “bot” responder, people who receive auto-Tweets or see them may lose respect for a business employing a lot of auto Tweeting. Even if you spend a great deal of time typing those Tweets and planning their deployment to a minute precision, there’s no way for an auto-Tweet to suddenly shift gears and sound like a personal response. If you unleash an auto-Tweet and don’t check it for hours or even days, you may have lost actual questions, inquiries or even compliments about your business – because that auto-Tweet has no way of judging whether other Twitter users or responses need to be addressed.