Build a successful business that's as renowned for its wonderful customer as it is for its beautiful cakes. To begin, business consultant Michelle Green helps you determine what going into business for yourself means to you. Then, she shares top do's and don'ts for picking just the right name. Plus, explore a multitude of places you can find startup money, and find out how to build a strong financial and legal foundation for your business. Next, prepare for your first orders and learn everything you need — and don't need — to get started. Moving on, Michelle shares her highly effective marketing methods and helps you find one that fits your business perfectly. And, she breaks down digital marketing to help attract customers to your site and keep them there. Plus, learn how to tackle the toughest part of opening your business, determining how much to charge for your cakes!