Uncover the meaning of colors and how our brains are wired to perceive and react to different hues in particular ways. With design expert William Lidwell as your guide, you'll learn about the foundations of color science. Explore the powerful status signals and moral associations hidden within black and white hues. Think red is always a signal for danger? Discover how this bold color can also signify fear, strength, beauty, status, passion and more. Spin the color wheel to yellow and learn the answers to a variety of fascinating questions about the spectrum's most vibrant color. Then, discover how verdant hues can help foster creativity, decrease anxiety and reduce mental fatigue. Finally, explore blue hues, and find out how this color can promote creativity and well-being, but also represent sadness and melancholy.